ABSTRACT
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously. © 2022 Growing Science Ltd. All rights reserved.
ABSTRACT
The health protocol in the PSBB policy has become less effective in preventing the spread of the COVID 19 virus because human transactions and activities (as a medium for the spread of the COVID 19 virus) in public spaces still occur, with various spreads through various transmissions, either by direct contact, droplet or airborne. The 3 M health protocol (Wearing a mask, maintaining distance and washing hands), cannot guarantee that the health protocol can run within 24 hours perfectly, as a result the spread of the COVID virus is getting more massive, both in offices, schools / pesantren, markets / spending centers even within the family environment there are clusters of the spread of the COVID virus. This can be seen from the large number of mass gatherings that have occurred, both religious activities, election processes etc, even according to the COVID 19 task force Doni Monardo explained that from March to December 2020 tens of thousands who came from various countries to Indonesia, 2,800 confirmed positive people for COVID 19. The correct handling of COVID 19 should be the Karangtina area (Lockdown) as mandated by Law No. 6 of 2018 concerning Health Quarantine, because there is no social interaction or community activity in public spaces, and the government guarantees the basic needs of the community for free, but why does the government not adopt a regional quarantine policy.